What is the standard markup for a retail store?

If you are new to eCommerce and print-on-demand, you may not know how to price your products fairly. Merchr provides some general pricing recommendations for guidance.

The typical markup will depend on the specific products you sell, whether you're selling clothing, accessories, or something else.

A generally safe benchmark is 25-30% above the cost price. This pricing scheme is competitive, but you will still earn a reasonable profit.